--- source: https://getbreakout.ai/ llms.txt source_files: - [Breakout AI Engagement Tool](https://getbreakout.ai/): AI tool for personalized website visitor engagement and insights. - [AI and Human Collaboration](https://getbreakout.ai/about-us): Breakout combines AI agents and humans for effective GTM teams. - [Personalized User Engagement](https://getbreakout.ai/use-cases): Breakout enhances user engagement through personalized conversations. - [Breakout vs Qualified](https://getbreakout.ai/breakout-vs-qualified): Breakout offers AI-driven engagement, surpassing Qualified's limitations. - [Breakout vs Drift Comparison](https://getbreakout.ai/breakout-vs-drift): Breakout offers personalized engagement, unlike Drift's rigid workflows. - [Personalized Buyer Experience](https://getbreakout.ai/blog/day-0-breakout): Breakout enhances buyer experience with personalized software demos. - [Breakout Terms of Use](https://getbreakout.ai/terms-of-use): Terms governing use of Breakout services and applications. - [Privacy Policy Overview](https://getbreakout.ai/privacy-policy): Comprehensive privacy policy detailing data collection and usage. - [Hubspot Demo](https://agent.getbreakout.ai/org/hubspot/agent/2/?bc=true): Know Hubspot's capabilities via a personalized demo agent. Organization: Breakout AI (Meaku, Inc.) tags: [AI Sales Agent, B2B, SaaS, Lead Generation, Website Engagement, Conversational AI, GTM, Autonomous Agent, Agentic Workforce, Interactive Demo, Lead Qualification, BANT] --- # Breakout AI (Meaku, Inc.) ## Core Product Description (from Homepage) **Headline:** Personalized conversations for every website visitor. Breakout is the agentic workforce that grows your inbound pipeline by delivering personalized engagement to every website visitor. **Agent Description (Example Interaction):** Breakout is an AI-powered tool designed to enhance your inbound pipeline by engaging website visitors with personalized conversations. Key features include: 1. **Personalized Interactions**: Uses third-party signals and first-party data to tailor conversations based on visitor personas, offering relevant content and case studies. 2. **Live Demos**: Delivers live and interactive demos based on buyer interests. 3. **Insights for GTM Teams**: Provides actionable insights (visitor segmentation, common questions, competitor comparisons). 4. **BANT Discovery**: Uncovers Budget, Authority, Needs, and Timeline through dynamic conversations. 5. **Fast Onboarding**: Quick setup, easy maintenance, automatically updating knowledge base. **What is Breakout?** Breakout is the always-available agentic workforce that grows your inbound pipeline by offering personalized conversations to every website visitor. 1. Offers a highly personalized experience based on the visitor's persona, instantly answering questions and moving them forward in their buying journey. 2. Delivers live and interactive demos based on buyer interest. 3. Provides actionable insights to GTM teams (visitor needs, questions asked). **Key Capabilities:** * **Convert visitors instantly:** * **Interactive Demos:** Serves relevant demos on the fly to show product power. * **Frictionless Qualification:** Gathers qualification data during conversations, replacing lengthy forms. * **Real-time Discovery:** Asks relevant questions in-conversation for deep insights before calls. * **De-anonymize prospects:** Uses intent data (65M data points) to build detailed visitor profiles. * **Lead Intelligence:** * **Always-On Lead Conversion:** Engages buyers 24/7 (holidays, weekends, etc.). * **Turn prospect conversations into strategic advantage:** Transforms interactions (feature requests, competitor mentions) into insights for product/market decisions. * **Sniff out real leads:** Define specific questioning lines to qualify prospects and route high-intent leads straight to a closer. * **Turn first meetings into strategic discussions:** Arms reps with detailed BANT analysis before the first meeting. **Interactive Demos:** Know Hubspot's capabilities via a personalized demo agent: [Ask anything and see a personalized demo for HubSpot](https://agent.getbreakout.ai/org/hubspot/agent/2/?bc=true) ## Detailed Features & Functionality * **Smart Conversations:** Engages in personalized conversations with website visitors. Grounded in your knowledge base and based on the visitor's persona, Breakout delivers a highly personalized experience – answering questions and showing instant demos. * **Journeys Customized for Every Visitor:** Personalizes the experience for every visitor without complex playbook setup. Define customer segments and key attributes; Breakout uses the ICP definition to automatically identify and present the right content/message every time. Avoids complex, hard-to-scale journeys. * **Personalized Interactions:** Leverages third-party signals (IP lookup, intent data) and first-party data (website activity, past interactions) to personalize conversations. Serves industry/persona-relevant case studies and content. Tailors information to convert both low-intent (into pipeline potential) and high-intent visitors (to immediate pipeline). * **Live & Interactive Demos:** Delivers personalized, interactive demos based on buyer interests, showing the product in action without requiring sales rep time. Handles user interruptions during demos by pausing the video and answering related questions. * **Visual Selling:** Serves multimedia assets like videos, images, and dynamically generated slides. Aims for higher engagement and increased time on site compared to text-only interactions. * **Frictionless Qualification:** Gathers qualification data naturally within the conversation, replacing lengthy forms. Avoids asking for information that can be enriched via other means. Layers necessary qualification questions into the dialogue. Aims to reduce the typical 10% drop-off per form field. Qualifies leads by assessing needs in real-time using predefined discovery questions and the BANT framework. * **Real-time Discovery:** Asks relevant questions in-conversation to arm reps with deep insights before a call. * **BANT Discovery (Detailed):** Naturally uncovers Budget, Authority, Needs, and Timeline through dynamic, human-feeling conversations, avoiding rigid questions. Allows prospects a self-directed experience (exploring pricing, sharing decision processes, discussing pain points, revealing timelines at their pace). Provides rich qualification insights before the first meeting. * **De-anonymize Prospects:** Uses intent data from 65M data points (mentioned on homepage) and combines it with conversational insights to build detailed visitor profiles, identifying not just who visitors are but also what they want. * **Lead Intelligence / GTM Intelligence:** * Provides deep insights: visitor de-anonymization, third-party intent data, AI-powered persona-based research, and rich insights extracted from user conversations (prospect cares, objections, website needs). * Allows intelligent segmentation of website visitors. * Gives reps instant visibility of key accounts engaging on the website. Reps can start a conversation or let the AI agent lead and use the insights. * Provides aggregated insights: most common questions, topics lacking content, common competitor comparisons, visitor drop-off points. * **Always-On Lead Conversion (24/7 High Touch Engagement):** Engages every visitor instantly and personally, 24/7 (work hours, off-hours, weekends, holidays), overcoming limitations of human team availability. * **Conversation Handling:** * **Tone & Style:** Can be configured to adopt different conversation tones (e.g., business-like, brand-specific) based on client preferences. * **Accuracy:** Uses sophisticated GenAI techniques (conflict resolution, ground truth validation, RAG fusion, query translation) to minimize hallucination (claims 99.99%). Provides URLs/source links for transparency. Uses "double-deck URLs" to prevent hallucination/non-existent URLs. * **Continuity:** Saves session information to continue conversations with repeat users from where they left off. Maintains continuity during page refreshes or connection breaks. * **Fast Onboarding & Simple Maintenance:** Lightning-fast onboarding (claims less than a day to go live). AI-native onboarding handles heavy lifting: point to data sources, define buyer persona/qualification criteria, customize branding. Automatically updates its knowledge base from the website. Customer persona definition updates trigger AI adjustments, avoiding complex playbook rebuilding. ## Use Cases **Goal:** Deliver 1:1 conversations with website visitors from every channel. * **Drive inbound pipeline from website visitors:** Integrate into website to engage visitors, answer questions, show live demos. Reduces bounce from qualified visitors, drives higher site engagement, increases inbound pipeline. * **Increase RoAS on ad Campaigns:** Embed on ad landing pages for highly targeted messaging to ad-click visitors, increasing RoAS and conversions. Answers specific buyer questions directly. Tailors conversation based on ad campaign audience. Combines third-party intent signals with ad context. * **Improve efficacy of ABM Campaigns:** Deliver highly personalized experiences to visitors from ABM efforts without building/maintaining numerous personalized landing pages. Show relevant case studies and account-specific content automatically. Connect key accounts with reps instantly. Gain insights on target account interests. * **Improve engagement in outbound emails:** Include Breakout agent URL in outbound emails or SDR signatures for instant Q&A. Offers a low-pressure opportunity for prospects not ready for a meeting to learn more interactively. Increases buyer engagement and ROI on campaigns. ## Benefits of Using Breakout * **Improved Buyer Experience:** Provides personalized, high-touch conversations catering to individual buyer needs. * **Visibility:** Offers insights into lost and dropped-off prospects. * **Grow Inbound Pipeline:** Delivers personalized engagement 24/7, capturing previously missed pipeline opportunities. * **Faster Sales Cycle:** Provides rich insights to teams before customer calls, reducing discovery time. * **Data-Driven Insights:** Provides valuable data on prospect interactions to understand needs and improve sales strategies. ## Target Audience * **Who is Breakout for?** B2B SaaS companies wanting to offer a personalized experience to website visitors, serve live demos, and grow their inbound pipeline. ## Technical Details & Implementation * **How does Breakout work?** Breakout uses conversational AI to interact with website visitors. It leverages seller's knowledge bases, user activity tracking, and pre-configured discovery flows to understand user needs, answer questions, provide demos, and qualify leads. * **Integration:** * **Website:** Provides a JavaScript snippet for website integration (inserted by customer/developer). * **CRM:** Out-of-the-box integrations with Salesforce, Hubspot, Attio, and other major CRMs. Breakout team assists with CRM integration. * **Data Consumption / Knowledge Base:** * Leverages existing knowledge base from customer's website and help center initially. * Asks for additional documents to train the agent (Product docs, sales training docs, sales call recordings, etc.) for a strong foundational understanding of industry, company, positioning, and competitive landscape. * Clients can add, remove, or update parts of the knowledge base. In case of conflicts, clients specify the correct information, which is built into the KB with an approver and timestamp. * **Tracking:** Tracks user web activity (pages visited, conversations with agents, session info) and prospect interaction data. * **User Data Handling:** Collects and stores user data (conversation summaries, buyer intent, contact info) securely in its database. Data is used to improve interactions, provide insights, and update client CRM systems. Claims SOC2 and GDPR compliance. * **Agent Management:** Admins manage agents via the admin dashboard (create agents, configure settings, access functionalities). * **Customization:** Admins can customize appearance (primary/secondary colors, voice options) and behavior (agent functionalities, conversation tone, end goals). * **Performance Tracking:** Provides a client dashboard showing all conversations (session ID, customer details, chat logs, timestamps, session duration, buyer intent, final results). * **Feedback Mechanisms:** Includes feedback loops for end-users (simple ratings at conversation end) and admins (detailed feedback per message: thumbs up/down, specific comments). ### Testimonials > We’ve been working with Breakout's team and have seen a ton of great engagement and some warm leads come from this product in a very short span of time! Would highly recommend you try it out, for us we leapfrogged having zero chat interactivity on our external site to having a legit AI chat bot that knows everything about our product. > **Colton Calandrella, Founder and CEO, Barti.com** > Breakout has been a game-changer for our website interactions. Almost immediately, we went from having minimal visitor engagement to capturing valuable conversations that directly feed our pipeline. Their AI understands our product deeply and communicates its value authentically to prospects. For any growth-stage company looking to maximize website conversions, I can't recommend Breakout enough. > **Vikas Aditya, Chief Executive Officer at HackerEarth** > It's not about blasting a thousand emails that never get read or your SDR team making frustrating cold calls. It is about acting as a guide to the prospect, aiding them to make an informed decision that solves their problem. Doing this at scale and cost efficiency - breakout lets you break out of the traditional sales cycle! > **Ravishankar, GTM Advisor (ex - Browserstack, Elastic)** > B2B marketing is headed towards highly personalized engagement with every buyer. Nobody wants to see a generic landing page and wait days to see a demo. Breakout's agentic approach of personalized conversations, content, and instant demos is unique and powerful. > **Milind Khandare, Vice President, Ontra** ### FAQs Approach: Users are encouraged to ask the Breakout agent directly instead of reading a static FAQ list. ## About Us & Vision **Core Idea:** The future of Go-To-Market (GTM) teams involves humans and AI agents working together to drive revenue growth. Breakout aims to be an "always-on" teammate, not just another tool. **Our Story:** * Software sales processes are outdated despite numerous GTM tools. Revenue growth is hard. * Vision: Future GTM teams will feature **AI agents working together with humans**. AI handles certain aspects autonomously, unblocking humans to focus on relationships and customer value. * Problem: Buyers often complete >70% of their journey researching independently online ([Gartner source cited](https://www.gartner.com/en/articles/the-buying-experience-the-most-important-thing-in-sales-and-mark)), finding it frustrating to navigate websites and lacking personalized help until they formally engage sales. * Solution: Breakout provides an always-on agentic workforce for personalized website engagement (answering questions, showing demos, qualifying contextually) when and where buyers want it. This improves the buyer experience and provides reps with deep insights for more valuable conversations. **Backed By:** * Village Global * Recall Capital * z21 ventures **Join Our Team:** * Seeking passionate people to create the future of GTM. * Work with smart colleagues. * Culture valuing ownership, creativity, hustle, and curiosity. * Be at the forefront of AI in GTM. * Contact: [contact@getbreakout.ai](mailto:contact@getbreakout.ai) ## Use Cases: Personalized User Engagement **Goal:** Deliver 1:1 conversations with website visitors from every channel. * **Increase hand-raisers from inbound traffic:** * Native website integration for personalized conversations based on landing page, traffic source, UTMs, third-party enrichment data (IP-based visitor ID), etc. * Nudge users with persona-relevant questions. * Serve relevant content (case studies, e-books). * Reduce drop-off for visitors not finding what they need. * **Increase RoAS with targeted messaging:** * Embed on ad landing pages for targeted conversations with ad-click traffic. * Answer specific buyer questions directly, reducing guesswork. * Tailor conversation based on ad campaign audience. * Combine third-party intent signals with ad context for individual personalization. * **Increase response rates for outbound campaigns:** * Offer a low-pressure way (via Breakout agent) for prospects to learn about the product without committing to a sales call. * Increase email engagement by providing an interactive alternative. * Target messaging towards specific individuals. * Gain insights into prospect interests. * **Personalize ABM campaigns:** * Increase ABM efficiency by personalizing engagement for each prospect without scaling personalized landing pages. * Automatically offer personalized content to target accounts. * Connect key accounts with reps instantly. * Get insights on what targeted accounts are interested in. ## Comparison: Breakout vs Qualified **Core Argument:** Qualified's workflow-based approach is complex to set up for all personas and can feel rigid, while Breakout's AI-native approach delivers personalized engagement quickly with less setup and maintenance. **Reasons Breakout is Better:** * **Natural Conversations:** AI-native, human-like conversational experience with follow-on questions and nudges vs. Qualified's rigid, rule-based engine perceived as less engaging. * **Fast Onboarding & Maintenance:** Deployment in less than a week, simple natural language configuration, AI auto-learns and updates vs. Qualified's complex setup (months) and ongoing maintenance needs. * **Visual Selling:** Immersive, interactive visual experience leads to higher engagement vs. Qualified's text-only approach. * **Interactive Demos:** Breakout delivers personalized, interactive demos; Qualified does not. * **Frictionless Qualification:** Layers qualification questions into natural conversation, avoids asking for enrichable data vs. traditional chatbot forms causing drop-off. * **GTM Intelligence:** Provides deep insights: visitor de-anonymization, third-party intent data, AI-powered persona research, rich conversation analysis (prospect cares, objections, needs). **Feature Comparison:** | Feature | Breakout | Qualified | | :---------------------- | :-------------- | :------------------ | | Smart Conversations | AI Native | Workflow constrained| | Rep Takeover | Yes | Yes | | Setup Time | < 1 day | Up to 3 months | | Interactive demos | Yes | No | | Qualification/Discovery | AI Native | Rule-based | | Visual Selling | Yes | No | | Conversation insights | Yes | Yes | | Visitor Identification | Yes | Yes | ## Comparison: Breakout vs Drift **Core Argument:** Drift's rigid, rule-based workflows are difficult to set up, limited by rep availability, and may lose visitors. Breakout engages every visitor personally, 24/7, with automatically customized journeys. **Reasons Breakout is Better:** * **Journeys customized for every visitor:** AI automatically creates tailored visitor journeys based on simple ICP definitions (plain English) vs. Drift's complex, hard-to-scale rule-based journey building. * **24/7 high touch engagement:** Engages every visitor instantly and personally, anytime vs. Drift's experience often limited by sales team availability (off-hours, busy times). * **Visual Selling:** Immersive, interactive visual experience leads to higher engagement vs. Drift's text-only approach causing disengagement. * **Interactive Demos:** Breakout delivers personalized, interactive demos; Drift does not. * **Frictionless Qualification:** Layers qualification questions into natural conversation, avoids asking for enrichable data vs. traditional chatbot forms causing drop-off. * **GTM Intelligence:** Provides deep insights: visitor de-anonymization, third-party intent data, AI-powered persona research, rich conversation analysis (prospect cares, objections, needs). **Feature Comparison:** | Feature | Breakout | Drift | | :---------------------- | :----------------------- | :----------------------- | | Smart Conversations | Yes (AI Native implied) | No (Rule-based implied) | | Human control of chat | Yes | Yes | | Live Demos | Yes | No | | Qualification/discovery | AI powered | Rule-based | | Visual Selling | Yes | No | | Conversation insights | Rich conversation analytics | Limited analytics | | Visitor Identification | Yes | Yes | | AI-powered research | Yes | No | ## Blog Post: Day 0: Breakout - Personalized Buyer Experience (Feb 26, 2025) **Scenario:** A potential buyer researches software late on a Sunday. Instead of a frustrating website navigation experience (maze of pages, hard-to-find info, drop-off), Breakout provides instant answers, a personalized demo, and meeting booking. The sales rep then enters the call informed about the lead's pain points and interests. **Abysmal Status Quo:** * Buyers complete >70% of their journey alone online. * This research phase is often frustrating: complex websites, critical info (demos, pricing) hidden, generic SDR qualification calls focused on preset criteria. * Breakout's Mission: Empower every software company to deliver a delightful, personalized buyer experience via conversations that aid the buying journey without rigid sales playbooks. **How Breakout Does It:** * **Agentic Workforce:** Always-available, offering personalized conversations based on visitor persona (enriched data) and surfacing relevant content. Delivers live, interactive demos based on interests/needs in real-time. * **Empowering GTM Teams:** Provides marketers with rich conversation insights (visitor info needs, comparisons, objections). Equips reps with in-depth understanding of buyer needs before meetings. **Future of GTM:** * AI agents and humans working autonomously together at different process stages, with seamless context handoffs for a 10x more efficient process. * Humans focus on high-value tasks: articulating mission, showing customer value, building deep relationships. * AI handles bottlenecks like initial engagement autonomously. **Current Status:** * Live on customer websites and email sequences, delivering conversations buyers love. * Customers have leapfrogged from no interactivity or rigid SDR chats to an always-available agentic workforce for personalized conversations. * Publicly available, no waitlist. Users can experience Breakout directly. ## Legal & Compliance ### Terms of Use **Effective date:** October 26, 2024 Governs use of the Breakout website (https://www.getbreakout.ai), app (https://dashboard.getbreakout.ai), and related services ("Services") provided by Meaku, Inc. d/b/a Breakout. **Key Points:** 1. **Acceptance:** Using Services means agreeing to Terms. Authority required if using on behalf of an entity. 2. **Changes:** Terms may be updated; continued use implies acceptance. 3. **Eligibility:** Business use only. Must be 18+. Account registration requires accurate info; user responsible for account security and must notify Breakout of unauthorized use. 4. **Use of Services:** * **License:** Limited, non-exclusive, non-transferable, revocable license for internal business purposes. * **Restrictions:** No illegal/unauthorized use, impersonation, disruption, unauthorized access, scraping/automated data collection, reverse engineering, decompiling, disassembling, selling/reselling/renting/leasing/sublicensing, IP infringement. * **Customer Data:** User solely responsible for data input ("Customer Data") and warrants necessary rights/permissions. Grants Breakout the right to process Customer Data solely to provide/improve Services. Breakout acts as data processor. * **Acceptable Use:** Must comply with Acceptable Use Policy (incorporated by reference). 5. **Intellectual Property:** Breakout owns its content (text, graphics, logos, software, trademarks). User retains rights to Customer Data but grants Breakout a non-exclusive, worldwide, royalty-free license to use/process/display Customer Data solely for providing/improving Services. 6. **Confidentiality:** Non-public information obtained via Services must be kept confidential. 7. **Disclaimer of Warranties:** Services provided "AS IS" and "AS AVAILABLE". No warranties (express or implied) of uninterrupted, error-free, secure service, merchantability, fitness for a particular purpose, or non-infringement. 8. **Limitation of Liability:** Breakout not liable for indirect, incidental, special, consequential, or punitive damages. Total liability capped at amount paid for Services in the 12 months preceding the claim. 9. **Indemnification:** User agrees to indemnify and hold Breakout harmless from claims, damages, liabilities, expenses related to user's use of Services, Customer Data, or breach of Terms. 10. **Termination:** Either party may terminate with notice. User's right to use Services ceases immediately upon termination. 11. **Governing Law and Dispute Resolution:** Governed by California law. Disputes resolved through binding arbitration in San Francisco, CA via AAA rules. 12. **Entire Agreement:** These Terms constitute the entire agreement. 13. **Contact:** Meaku, Inc., 978 Cera Dr, San Jose CA 95129, [privacy@getbreakout.ai](mailto:privacy@getbreakout.ai) ### Privacy Policy **Effective date:** August 10, 2024 Applies to Breakout (dBa Meaku, Inc.) operations of https://www.getbreakout.ai (Website) and https://dashboard.getbreakout.ai (App). Describes collection, use, disclosure of information for business customers ("Services"). **Key Points:** 1. **Information Processed:** * **Customer Data:** Information collected as a "controller" from business customers ("Customers"), including their representatives (employees, contractors). Treated as business representative data, not personal/household data. Examples: Contact Data, Profile Data, Communications Data, Marketing Data, Billing Data, Usage Data, Device Data. * **Service Data:** Information processed as a "processor" on behalf of Customers when they use Services. This is data Customers collect from their end-users ("End Users") via Breakout software. Breakout does not control this data. 2. **Scope:** This policy applies to Customer Data. For End User data (Service Data), the relevant Customer's privacy policy governs. Breakout acts as a processor for Customers regarding Service Data. 3. **Information We Collect (Customer Data):** Includes Contact, Profile, Communications, Marketing, Billing, Usage, Device data as listed above. May combine with info from public sources, marketing partners, third-party data providers. 4. **How We Use Customer Data:** Provide/maintain/improve Sites & Services, develop features, manage accounts, authenticate users, provide support, communicate updates/notifications/marketing (per preferences), personalize experience, targeted advertising (per preferences), comply with laws, protect legal rights, operate business (research, analysis, process improvement). 5. **How We Use Service Data:** Processed solely to provide Services to Customers, per their instructions and data processing agreements. Not used for Breakout's own purposes. 6. **Disclosure of Customer Data:** To: Service Providers (hosting, analytics, marketing, support - contractually obligated), Advertising Partners (networks/platforms - per preferences), Third-Party Integrations (chosen by user, e.g., CRMs), Professional Advisors (lawyers, auditors), Business Transferees (merger, acquisition), Legal Authorities (if required), Affiliates (operational purposes), With User Consent/Direction. 7. **Disclosure of Service Data:** Only as instructed by Customers. 8. **Data Security:** Implement reasonable security measures. No internet transmission is completely secure; absolute security cannot be guaranteed. 9. **Data Retention:** Retain personal info as long as necessary for collection purposes, including legal/regulatory requirements. 10. **International Data Transfers:** Info may be transferred/processed outside user's jurisdiction (e.g., US). Appropriate safeguards will be in place. 11. **Your Rights (Depend on location/law):** May include Access, Correction, Deletion, Objection, Restriction, Data Portability. Contact [privacy@getbreakout.ai](mailto:privacy@getbreakout.ai) to exercise rights. 12. **Children's Privacy:** Services not intended for children under 18. No knowing collection of personal info from children under 18. Contact if child data provided. 13. **Changes to this Privacy Policy:** May be updated. Changes posted on Sites; notification as required by law. 14. **Contact Us:** Meaku Inc., 978 Cera Dr, San Jose CA 95129, [privacy@getbreakout.ai](mailto:privacy@getbreakout.ai)