Customer Story
Customer Story
Customer Story
HackerEarth 🤝 Breakout
HackerEarth 🤝 Breakout
HackerEarth 🤝 Breakout
How Breakout's AI-powered conversations helped HackerEarth capture more leads from their website.
How Breakout's AI-powered conversations helped HackerEarth capture more leads from their website.
How Breakout's AI-powered conversations helped HackerEarth capture more leads from their website.
Industry
Industry
Industry
Enterprise SaaS
Funding
Funding
Funding
$11.5M
Stage
Stage
Stage
Series B
HQ
HQ
HQ
San Francisco
“Breakout feels like we hired our smartest Inbound SDR - without actually hiring one. Within weeks, we increased our meetings booked, and Breakout was handling conversations that used to take hours of rep time. The AI is fast, accurate, and shockingly good at surfacing what buyers care about.”
“Breakout feels like we hired our smartest Inbound SDR - without actually hiring one. Within weeks, we increased our meetings booked, and Breakout was handling conversations that used to take hours of rep time. The AI is fast, accurate, and shockingly good at surfacing what buyers care about.”
“Breakout feels like we hired our smartest Inbound SDR - without actually hiring one. Within weeks, we increased our meetings booked, and Breakout was handling conversations that used to take hours of rep time. The AI is fast, accurate, and shockingly good at surfacing what buyers care about.”
Vikas Aditya - CEO, HackerEarth
2.5%
2.5%
2.5%
lift in website visitor engagement
10%
10%
10%
engagement to lead capture rate
21%
21%
21%
of Q1 pipeline driven by Breakout
lift in website visitor engagement
lift in website visitor engagement
engagement to lead capture rate
engagement to lead capture rate
of Q1 pipeline driven by Breakout
of Q1 pipeline driven by Breakout
HackerEarth helps companies hire top developer talent through coding assessments and hackathons. But their marketing team had a challenge: lots of traffic, not enough conversions. Visitors weren’t finding what they needed fast enough - and traditional forms, chatbots, and interactive demos were limiting.
HackerEarth helps companies hire top developer talent through coding assessments and hackathons. But their marketing team had a challenge: lots of traffic, not enough conversions. Visitors weren’t finding what they needed fast enough - and traditional forms, chatbots, and interactive demos were limiting.
The Challenge
The Challenge
“We knew there was a high volume of high-intent visitors, but unless they were ready to talk to sales right then, we lost them. We needed a way to meet them where they were - without forcing a sales conversation.”
- Vineet Khandelwal, Director of Operations and Customer Experience
“We knew there was a high volume of high-intent visitors, but unless they were ready to talk to sales right then, we lost them. We needed a way to meet them where they were - without forcing a sales conversation.”
- Vineet Khandelwal, Director of Operations and Customer Experience
Despite strong traffic to their recruitment product pages, HackerEarth struggled to:
Convert high-intent visitors into demo bookings
Engage buyers who weren’t ready to talk to sales
Understand what prospects were actually looking for on the site
Capture pipeline outside of standard CTAs and working hours
They didn’t want to go with traditional chatbots as they are ineffective without SDR’s monitoring them and they didn’t want to invest in increasing team size. However, valuable prospects were bouncing off without engagement.
Despite strong traffic to their recruitment product pages, HackerEarth struggled to:
Convert high-intent visitors into demo bookings
Engage buyers who weren’t ready to talk to sales
Understand what prospects were actually looking for on the site
Capture pipeline outside of standard CTAs and working hours
They didn’t want to go with traditional chatbots as they are ineffective without SDR’s monitoring them and they didn’t want to invest in increasing team size. However, valuable prospects were bouncing off without engagement.
The Shift
The Shift
B2B buyers in 2025 don’t want to fill out a form or talk to sales - they expect real-time answers and zero friction. If your site can’t deliver, they bounce. For a decade-old company like HackerEarth, adapting to this shift wasn’t just about optimization - it was about staying competitive.
Breakout helped HackerEarth adapt their buyer journey by:
Engaging low- and mid-intent visitors with contextual, AI-powered conversations that nudged them down the funnel
Delivering instant gratification to high-intent buyers, answering questions immediately, sharing multimedia content, and booking meetings in real time
Uncovering rich insights from every conversation, revealing what buyers were actually looking for - data the team now uses to refine messaging and content strategy
B2B buyers in 2025 don’t want to fill out a form or talk to sales - they expect real-time answers and zero friction. If your site can’t deliver, they bounce. For a decade-old company like HackerEarth, adapting to this shift wasn’t just about optimization - it was about staying competitive.
Breakout helped HackerEarth adapt their buyer journey by:
Engaging low- and mid-intent visitors with contextual, AI-powered conversations that nudged them down the funnel
Delivering instant gratification to high-intent buyers, answering questions immediately, sharing multimedia content, and booking meetings in real time
Uncovering rich insights from every conversation, revealing what buyers were actually looking for—data the team now uses to refine messaging and content strategy
Why HackerEarth Chose Breakout Over Legacy Solutions
Why HackerEarth Chose Breakout Over Legacy Solutions
HackerEarth evaluated Drift and Qualified - but decided to go out with Breakout instead.
HackerEarth needed AI that could work out of the box - not tools that relied on complex rules or human-built playbooks. They could go live with Breakout in under a day, without implementing the rigid branching logic setups native to legacy tools, an overhead completely removed by LLMs.
The team needed a solution that could start delivering results this week - not months down the line. Breakout launched in under a day with a simple JavaScript snippet. No long onboarding, no dev time.
They needed a way to show, not just tell - buyers wanted to see the product, not read more text. Breakout delivered interactive demos in real-time, right inside the conversation - fully customized to the user’s context.
The team needed a smarter, more natural way to qualify leads - forms and rigid flows were killing conversions. Breakout layered qualification into the conversation itself, meeting users where they were, without hurting engagement.
HackerEarth needed a way to engage buyers 24/7 - without expanding their SDR team.
Breakout handled conversations autonomously, capturing and converting high-intent traffic even outside business hours, with humans looped into conversations only when users made explicit requests.
They needed real visibility into what buyers cared about - something forms and static analytics couldn’t deliver. Breakout gave the team conversation summaries, intent signals, and persona-level insights over time, highlighting information gaps to their marketing and product teams.
Breakout gave HackerEarth exactly what they needed: a fast, frictionless solution built specifically for the post-LLM world.
HackerEarth evaluated Drift and Qualified - but decided to go out with Breakout instead.
HackerEarth needed AI that could work out of the box - not tools that relied on complex rules or human-built playbooks. They could go live with Breakout in under a day, without implementing the rigid branching logic setups native to legacy tools, an overhead completely removed by LLMs.
The team needed a solution that could start delivering results this week - not months down the line. Breakout launched in under a day with a simple JavaScript snippet. No long onboarding, no dev time.
They needed a way to show, not just tell - buyers wanted to see the product, not read more text. Breakout delivered interactive demos in real-time, right inside the conversation - fully customized to the user’s context.
The team needed a smarter, more natural way to qualify leads - forms and rigid flows were killing conversions. Breakout layered qualification into the conversation itself, meeting users where they were, without hurting engagement.
HackerEarth needed a way to engage buyers 24/7 - without expanding their SDR team.
Breakout handled conversations autonomously, capturing and converting high-intent traffic even outside business hours, with humans looped into conversations only when users made explicit requests.
They needed real visibility into what buyers cared about - something forms and static analytics couldn’t deliver. Breakout gave the team conversation summaries, intent signals, and persona-level insights over time, highlighting information gaps to their marketing and product teams.
Breakout gave HackerEarth exactly what they needed: a fast, frictionless solution built specifically for the post-LLM world.
The "Aha" Moment
The "Aha" Moment
“Breakout’s onboarding took less than a day. It’s the fastest tool we’ve ever implemented. We’ve used other marketing tools that took months to go live. With Breakout, we defined our ICP in plain English, connected our docs, and we were off to the races. Zero dev time.” - Vineet
“Breakout’s onboarding took less than a day. It’s the fastest tool we’ve ever implemented. We’ve used other marketing tools that took months to go live. With Breakout, we defined our ICP in plain English, connected our docs, and we were off to the races. Zero dev time.” - Vineet
Breakout was live on the HackerEarth site in one day. Its non-traditional placement across the site gave visitors direct access to personalized, real-time answers - without hunting through pages or waiting for reps. Leads were instantly enriched and sent to HubSpot. Slack alerts complete with conversation summaries and waterfall enrichment kept the team in the loop, making follow-up a breeze.
The team quickly saw results: more demos booked, higher-quality leads, and fresh insight into what visitors actually cared about.
Breakout was live on the HackerEarth site in one day. Its non-traditional placement across the site gave visitors direct access to personalized, real-time answers - without hunting through pages or waiting for reps. Leads were instantly enriched and sent to HubSpot. Slack alerts complete with conversation summaries and waterfall enrichment kept the team in the loop, making follow-up a breeze.
The team quickly saw results: more demos booked, higher-quality leads, and fresh insight into what visitors actually cared about.
“Breakout helped us ramp up our demo conversion rates without changing our funnel. Watching Breakout craft bespoke multi-modal demos in real-time is your first glimpse into the post-AI marketing stack.” - Vineet
“Breakout helped us ramp up our demo conversion rates without changing our funnel. Watching Breakout craft bespoke multi-modal demos in real-time is your first glimpse into the post-AI marketing stack.” - Vineet
Shortly after going live, HackerEarth was not only seeing warm leads come in from Breakout but also getting rich insights into the conversations. The team saw an interesting emerging pattern play out where visitors who were now booking meetings through pre-existing forms also engaged with the Breakout agent, giving the sales teams added context prior to sales calls.
Breakout conversation summaries surfaced real questions - many about features or pricing details that were previously buried or missing entirely. This helped the team tighten their messaging and improve site content.
Breakout surfaced key information gaps users encountered on the website:
Shortly after going live, HackerEarth was not only seeing warm leads come in from Breakout but also getting rich insights into the conversations. The team saw an interesting emerging pattern play out where visitors who were now booking meetings through pre-existing forms also engaged with the Breakout agent, giving the sales teams added context prior to sales calls.
Breakout conversation summaries surfaced real questions - many about features or pricing details that were previously buried or missing entirely. This helped the team tighten their messaging and improve site content.
Breakout surfaced key information gaps users encountered on the website:
“We saw 2.5% higher engagement when Breakout was active on the site. People stay longer and explore more when they get answers instantly. The Breakout agent bridged key information gaps.” - Vineet
“We saw 2.5% higher engagement when Breakout was active on the site. People stay longer and explore more when they get answers instantly. The Breakout agent bridged key information gaps.” - Vineet
The Impact
The Impact
2.5% increase in website visitor engagement - 5 out of every 200 website visitors are now actively engaging and asking questions.
User messages per conversation hovered around 9.4+ during high engagement periods, averaging at 2.2 - indicating high intent and depth
10%+ (rising up to 22%) of conversations on peak days led to lead capture, handled end-to-end by Breakout’s AI, with no human intervention required
11.37% of the leads in the first quarter came directly from Breakout, and another 9.3% were influenced by Breakout.
“Breakout feels like we hired our smartest Inbound SDR - without actually hiring one. Within weeks, we increased our meetings booked, and Breakout was handling conversations that used to take hours of rep time. The AI is fast, accurate, and shockingly good at surfacing what buyers care about.” - Vineet
“Breakout feels like we hired our smartest Inbound SDR - without actually hiring one. Within weeks, we increased our meetings booked, and Breakout was handling conversations that used to take hours of rep time. The AI is fast, accurate, and shockingly good at surfacing what buyers care about.” - Vineet
Frequently Asked Questions
We could list FAQs here, but wouldn't you rather just ask our agent directly? 😜