HackerEarth helps companies hire top developer talent through coding assessments and hackathons. But their marketing team had a challenge: lots of traffic, not enough conversions. Visitors weren’t finding what they needed fast enough - and traditional forms, chatbots, and interactive demos were limiting.
The Challenge
Despite strong traffic to their recruitment product pages, HackerEarth struggled to:
Convert high-intent visitors into demo bookings
Engage buyers who weren’t ready to talk to sales
Understand what prospects were actually looking for on the site
Capture pipeline outside of standard CTAs and working hours
They didn’t want to go with traditional chatbots as they are ineffective without SDR’s monitoring them and they didn’t want to invest in increasing team size. However, valuable prospects were bouncing off without engagement.
The Shift
B2B buyers in 2025 don’t want to fill out a form or talk to sales - they expect real-time answers and zero friction. If your site can’t deliver, they bounce. For a decade-old company like HackerEarth, adapting to this shift wasn’t just about optimization - it was about staying competitive.
Breakout helped HackerEarth adapt their buyer journey by:
Engaging low- and mid-intent visitors with contextual, AI-powered conversations that nudged them down the funnel
Delivering instant gratification to high-intent buyers, answering questions immediately, sharing multimedia content, and booking meetings in real time
Uncovering rich insights from every conversation, revealing what buyers were actually looking for - data the team now uses to refine messaging and content strategy
Why HackerEarth Chose Breakout Over Legacy Solutions
HackerEarth evaluated Drift and Qualified - but decided to go out with Breakout instead.
HackerEarth needed AI that could work out of the box - not tools that relied on complex rules or human-built playbooks. They could go live with Breakout in under a day, without implementing the rigid branching logic setups native to legacy tools, an overhead completely removed by LLMs.
The team needed a solution that could start delivering results this week - not months down the line. Breakout launched in under a day with a simple JavaScript snippet. No long onboarding, no dev time.
They needed a way to show, not just tell - buyers wanted to see the product, not read more text. Breakout delivered interactive demos in real-time, right inside the conversation - fully customized to the user’s context.
The team needed a smarter, more natural way to qualify leads - forms and rigid flows were killing conversions. Breakout layered qualification into the conversation itself, meeting users where they were, without hurting engagement.
HackerEarth needed a way to engage buyers 24/7 - without expanding their SDR team.
Breakout handled conversations autonomously, capturing and converting high-intent traffic even outside business hours, with humans looped into conversations only when users made explicit requests.
They needed real visibility into what buyers cared about - something forms and static analytics couldn’t deliver. Breakout gave the team conversation summaries, intent signals, and persona-level insights over time, highlighting information gaps to their marketing and product teams.
Breakout gave HackerEarth exactly what they needed: a fast, frictionless solution built specifically for the post-LLM world.
The "Aha" Moment
Breakout was live on the HackerEarth site in one day. Its non-traditional placement across the site gave visitors direct access to personalized, real-time answers - without hunting through pages or waiting for reps. Leads were instantly enriched and sent to HubSpot. Slack alerts complete with conversation summaries and waterfall enrichment kept the team in the loop, making follow-up a breeze.
The team quickly saw results: more demos booked, higher-quality leads, and fresh insight into what visitors actually cared about.
Shortly after going live, HackerEarth was not only seeing warm leads come in from Breakout but also getting rich insights into the conversations. The team saw an interesting emerging pattern play out where visitors who were now booking meetings through pre-existing forms also engaged with the Breakout agent, giving the sales teams added context prior to sales calls.
Breakout conversation summaries surfaced real questions - many about features or pricing details that were previously buried or missing entirely. This helped the team tighten their messaging and improve site content.
Breakout surfaced key information gaps users encountered on the website:
Theme | Frequency | Relevance | Key Topics |
|---|---|---|---|
Assessment Integrity | 25% | Critical for enterprise trust | Cheating prevention, proctoring features, plagiarism detection |
Product Exploration | 20% | High-intent leads | Demo requests, pricing inquiries, trial signups |
Skill Coverage | 18% | Core value proposition | Programming languages (40+), SQL, ML, full-stack |
Hackathon Ecosystem | 15% | Growth/engagement driver | Hosting tools, sponsorship, participant analytics |
Platform Integrations | 10% | Enterprise scalability | ATS (Greenhouse, Lever), API documentation |
Beginner Experience | 8% | User acquisition funnel | Free tier, practice problems, learning paths |
Customization Needs | 7% | Enterprise upsell opportunity | Test tailoring, role-based assessments |
Competitive Differentiation | 5% | Market positioning | Comparisons vs. HackerRank/CodeSignal |
Emerging Tech Demand | 2% | Future roadmap signals | IoT (Arduino), blockchain, AI proctoring |
The Impact
2.5% increase in website visitor engagement - 5 out of every 200 website visitors are now actively engaging and asking questions.
User messages per conversation hovered around 9.4+ during high engagement periods, averaging at 2.2 - indicating high intent and depth
10%+ (rising up to 22%) of conversations on peak days led to lead capture, handled end-to-end by Breakout’s AI, with no human intervention required
11.37% of the leads in the first quarter came directly from Breakout, and another 9.3% were influenced by Breakout.