Back
Capturing 50+ net-new leads in month 1: How Recruit CRM turned "dark traffic" into revenue
Industry
Recruitment Software
Funding
Bootstrapped
Stage
Growth
HQ
New Jersey
Net new leads added to pipeline in month 1
Passive visitors engaged
After-hours coverage
RecruitCRM is a global category leader in AI-powered recruitment software, trusted by thousands of recruitment agencies, staffing firms, and in-house teams in over 100 countries. In September 2025, Recruit CRM's marketing team replaced Intercom with Breakout to transform their website from a reactive support channel into an always-on revenue engine. Breakout engaged over 860 visitors in the first month alone, generating 50+ net-new pipeline opportunities in the process.
The Challenge
Recruit CRM's marketing team was actively upgrading their tech stack to stay competitive in an AI-driven market. Their website needed a solution that could deliver real-time, highly personalized responses to visitors while capturing valuable lead data for outbound follow-up.
Previous limitations with Intercom
The team had been using Intercom for website chat, which worked well for traditional support use cases. However, as the company scaled, several constraints became increasingly apparent:
Limited AI sophistication: Intercom lacked advanced customization capabilities the marketing team needed to deliver an experience to their visitors that was truly personalized to Recruit CRM’s knowledge base.
Weak integration with the broader martech stack: Designed primarily as a support tool, Intercom struggled to coordinate lead journeys across multiple marketing systems and touchpoints.
Support-first rather than growth-first design — The widget was excellent for answering existing customer questions but offered limited depth for engaging net-new visitors, qualifying leads, and driving conversion-oriented interactions.
These gaps were holding back their ability to turn website traffic into meaningful, high-intent conversations and scalable pipeline growth.
The team sought a specialized inbound marketing platform that could:
Provide accurate, context-aware answers based on website and product data.
Identify and qualify leads in real time.
Capture conversational and browsing behavior details for personalized outbound outreach.
Integrate seamlessly into their existing workflow and the martech software ecosystem in general.
Why Breakout
After researching top AI-powered website engagement tools, Recruit CRM discovered Breakout. Breakout stood out for its focus on personalized, conversion-driven interactions rather than pure support.
The key deciding factors were:
Advanced AI features for training the agent on specific data and delivering customized responses.
Ability to handle both proactive lead engagement and support queries
Strong emphasis on real-time visitor assistance and lead capture.
Capability to manage complex buyer journeys (PLG vs. SLG)
Provision of real-time conversational insights and AI intelligence across all marketing workflows
These capabilities aligned perfectly with Recruit CRM’s need for a flexible, intelligent, and data-driven conversational marketing platform.
Implementation and Onboarding Experience
Recruit CRM highlighted the rollout process as exceptionally smooth, with three standout elements:
Highly responsive and dedicated support
Building with and around customers
Becoming one agile inbound marketing team
This created a true partnership throughout the implementation, where Recruit CRM and the Breakout team worked as a single unit.
Highly responsive and dedicated support
Migrating core technology often comes with the fear of downtime or change management. But Recruit CRM found the experience with Breakout to be less like onboarding a vendor and more like extending their own team.
From day one, the emphasis was on a high-touch, collaborative partnership.
“The major highlight… the team was super helpful and supportive… Everybody was present anytime we had any questions… There were three, four people who were present and who were sitting with our use case to help us set up the platform.” - Neha Gaud, Digital Marketing Manager
Rapid iteration based on feedback
Whenever Neha or the team shared feedback, the Breakout team jumped on it right away, evaluated it, built a fix or tweak, and rolled it out fast.
That hands-on, responsive approach helped deliver a setup that felt custom-built just for Recruit CRM.
“The Breakout team was available over Slack, email, and calls, addressing even the smallest concerns super promptly. Multiple folks from Breakout worked directly with us.” - Neha Gaud
The team also appreciated the integration setup, including:
Webhooks to send lead data and conversation summaries to Clay (their data enrichment system).
Slack notifications for real-time lead alerts.
Downstream flow into SalesLoft for SDR assignment.
Turning "Dark Traffic" into Revenue: Results & Impact in Month 1
In its first month of deployment (Sept 19 to Oct 19), RecruitCRM used Breakout not just as a support tool, but as an active demand capture layer. Breakout’s AI agent successfully engaged 867 distinct visitors who otherwise would have remained anonymous, converting high-intent traffic into 50+ net-new pipeline opportunities entirely on autopilot.
The results compared to Intercom
Unlike standard chatbots that capture low-intent support tickets, Breakout identified and qualified decision-makers. A sample of the roles captured in Month 1 includes:
President (Employer Directory company)
Managing Partner (At a boutique recruitment firm)
Director (Sales & Tech recruitment co.)
Founder (German recruiting leader)
The agent held sophisticated, trust-building conversations on its own with C-Level buyers and converted them faster than a human counterpart.
Impact Report (Month 1)
Metric | Performance | The Marketing Takeaway |
Active Demand Capture | 867 Engaged Visitors | Breakout moved 850+ users from "Passive Browsing" to "Active Conversation." These are 867 data points on buyer intent RecruitCRM didn't have before. |
Pipeline Velocity | 50+ net new leads | Net new leads injected directly into the sales funnel, bypassing the SDR research phase. |
Workflow Fluidity | Hybrid Conversion | Logs show users converting (filling forms) and then asking technical questions in the same session. The agent captures the lead without blocking the user's journey. |
Capture Efficiency | Zero Leakage | Whether the traffic hit at 2 PM or 2 AM, the "Time-to-Engage" remained under 1 second, ensuring no high-intent buyer bounced due to wait times. |
After-hours coverage | 83% after hours coverage | While Recruit CRM’s competitor websites sit silent after 5pm, Breakout was closing deals, answering objections, and building trust around the clock. |
Enhanced outbound personalization
Conversation data and summaries from Breakout flow into Clay and subsequently to SDRs via SalesLoft. Reps use specific context from website chats as call openers, creating immediate rapport (“You recently chatted with our website about…”).
Looking Ahead
Recruit CRM is excited to evolve the website experience further with Breakout, focusing on non-intrusive yet effective engagement methods that respect user experience while driving interaction. Ideas include minimal bottom bars, subtle animations, and innovative UI patterns that signal “instant AI help available” without aggressive pop-ups.
As Neha noted, the goal is to balance user-friendliness with lead capture - ensuring visitors get fast, accurate answers while providing sales teams rich, actionable context.
Breakout continues to partner closely with Recruit CRM to optimize performance and explore new ways to turn website visitors into qualified opportunities.
