Imagine this: It’s 8pm on Sunday evening. A potential buyer finally gets to evaluate your software. They visit your site – they have questions. But instead of navigating a maze of pages, struggling to experience the product, and eventually dropping off, they get instant answers to their questions, see a personalized demo, and book a meeting. 

Before the rep gets on the call, they not only know who the lead is but also what their pain points are, and which capabilities they are interested in. That’s what Breakout can do. 

An abysmal status quo 

It’s not a surprise that most buyers go through their buying journey without actively engaging with the sales team. More than 70% of the buying journey is complete before the first sales conversation, where-in they spend a considerable amount of time on the company website (and other first-party assets), but only initiate a sales conversation when they are ready. Yet, this early phase of research can be quite frustrating. 

1. Buyers are forced to navigate complex websites (in fact the bigger the product, the more complex it gets)

2. Often the critical decision making information such as product demo or pricing details is not easily available. 

3. And when they do talk to sales, it’s a qualification call with an SDR whose sole job is to check off preset criteria. 

At Breakout, our mission is to empower every software company to deliver a delightful experience to their buyers – a personalized conversation with each website visitor, that helps them along their buying journey without putting them through rigid sales playbooks. 

Here’s how we do it:

• Agentic workforce for your website visitors: Breakout is the always-available agentic workforce that offers personalized conversations to every website visitor. 

  • Based on the visitor’s persona, instantly enriched through various data sources,  Breakout can personalize responses to their questions and surface the right content. 

  • Based on visitors’ interests and needs, Breakout can deliver live and interactive demos, in real-time
    
    

• Empowering GTM Teams: Through our rich conversation insights, marketers get to know what their website visitors are looking for - what information do these visitors seek, who the visitors compare the company against and what their objections are. For those who get into your pipeline, reps go into meetings knowing not just who the buyer is but also in-depth understanding of what their needs are. 

Future of GTM - Agents and Reps working together

At Breakout, our passion comes from a simple truth: B2B sales is hard, and there is a lot that can be made better. The future is AI agents and humans working autonomously together at different stages of the process, and seamlessly handing-off context at the right time, to create a 10x efficient process. 

There are aspects of sales & marketing from which human ingenuity and interaction will never go away. Our reps should be focused on that – articulating the mission, showing customer value, building deep relationships…

There are aspects of sales where human interaction is actually a bottleneck - Breakout does that for you, autonomously. 

Conversations that buyers are loving

We are live on our customers’ websites and email sequences, delivering conversations that buyers actually love. Our customers have leapfrogged from no interactivity or rigid SDR chats to always available agentic workforce for personalized conversation with every website visitor. 

Today, we are publicly available. There are no wait-lists and you obviously don’t need to book a call to experience Breakout. 

— Breakout Team