While AI has fundamentally changed how work gets done, software sales is still done, how it was 20 years ago. There is no dearth of tools in the GTM software stack, yet growing revenue is hard. At Breakout, our vision is that the GTM teams of the future will have AI agents working together with humans. Some aspects of the process would be owned autonomously by AI, unblocking humans to focus on those things that matter the most - building relationships and helping customers realize business value. 

It’s not a surprise that most buyers go through their buying journey without actively engaging with the sales team. More than 70% of the buying journey is complete before the first sales conversation, where-in they spend a considerable amount of time on the company website (and other first-party assets), but only initiate a sales conversation when they are ready. Yet, this early phase of research can be quite frustrating, as they are forced to navigate through endless webpages, comparison sites and reviews on their own.

Humans would suck at providing a personalized experience to every website visitor, but it’s perfect for an AI teammate. Breakout is the always-on agentic workforce that can engage with buyers when they want, and where they want. It can offer personalized conversations - answer their questions, show them product demos and qualify them in context of the conversation. 

Breakout engages with buyers till they are ready to talk to your team. Your team goes into the discussion with deep insights into the buyer’s need so they can quickly get to showing business value. 

We are excited about the future of GTM teams. We are just getting started!