Engage the visitor on site, then fast-follow by email from the SDR mapped to the account.

Email the identified visitor while interest is fresh, picking up from what they read.

Engage visitors on pricing or demo pages, then follow with an email that matches the page they viewed.

Reach every person visiting from the account with a message shaped to their role.

Follow up on what the visitor asked the AI agent, so nobody has to repeat themselves.

Warm surging accounts with ads and email on the topics they're reading, before they build a shortlist.

Send an honest side-by-side the same day, and offer to answer what the comparison page can't.

Warm early researchers with ads and a useful buying guide instead of a demo ask.

Launch the right outreach the moment a Clay intent column flips for an account.

Turn the answer to your own research question into a tailored first message, reviewed by a rep before it sends.

Open with the expansion announcement and reach the team running it.

Congratulate the team on the launch, then connect it to how you help them reach buyers.

Quote the account's stated priority back to them and show how you help with it.

Turn a leadership change, earnings result or regulatory update into a specific reason to reach out.

Reach your past champion early at their new company and give them the story to bring you in.

Find a new owner at the account they left, then follow the champion to their next company.

Reach the new exec early with something useful for their first quarter, built around how their role is measured.

Reconnect in their first weeks, remind them how you worked together and ask what they want to change.

Congratulate the contact, then tie a short note to the scope of the new role.

Reach the team's leader while they're scaling and still deciding how the team will work.

Reference the opening and connect it to the work the new hire will be doing.

Reach the people building the new office or region before their tools are chosen.

Target the leader of the fastest-growing department with how you help a team that's scaling.

Congratulate the team on the round and tie your note to what the money is for.

Reach the people merging the two companies' stacks, and position yourself as the tool that consolidates.

Match your message, offer and deal size to the account's funding stage.

Reach accounts running a competitor with a clear, honest comparison and an easy way to switch.

Group accounts by the stacks your best customers share, and run messaging that fits each one.

Find out what drove the traffic change, then reach the team responsible with a note about their situation.

Prioritize accounts spending heavily on growth, and reach them with ads and email on turning that spend into pipeline.

Respond to the contact's new post with a real point of view, reviewed by a rep, then follow up if they engage.

Connect with people who engage with your posts, and continue the thread they reacted to.

Frame your first message around the theme the contact keeps posting about, not your feature list.

Ask the teammate, advisor or investor with the strongest tie for an intro, with a forwardable note drafted for them.

Open with the employer, school or connection you share, then follow up by email with a small ask.