G2 reports visits to your category page or your product profile.

It shows which accounts are actively researching solutions like yours on review sites.

Visits to your G2 category or product profile show which accounts are researching solutions like yours on review sites. It's an early-stage signal. The buyer is learning the market, not picking a vendor yet. Reach out with something useful, like how teams compare options or what to look for, rather than a hard ask for a demo. Be the vendor that helped them think, not the one that pushed.