When it fires
G2 reports visits from an account to your category page or product profile. The buyer is researching solutions like yours, but isn't picking a vendor yet.
How the play runs
Flag the research. Breakout matches the visiting company to an account and flags it.
Warm with ads. Run ads to the account that help them understand the category.
Share something useful. Send a short email with a buying guide or a checklist of what to look for.
What the ads and email should do
Help them think, rather than asking for a demo.
Offer something practical, like how teams compare options.
Leave the door open for a conversation when they're ready.
Why it works
At this stage the buyer is learning the market. A hard sell pushes them away, but useful help makes you the vendor they remember when they're ready to shortlist.
Make it stronger
Escalate to a faster, more direct play when the same account compares you with a competitor on G2 or visits your pricing page.
What you need
G2 buyer intent connected
A buying guide or checklist to share
Ad audiences connected
