When it fires
Breakout identifies the person behind a website visit and attaches the session, with the pages they read, to their contact record. You know who was on the site and what they looked at.
How the play runs
Identify the visitor. Breakout matches the visit to a contact and shows the pages they read.
Route to the owner. The contact goes to the rep who owns the account, with the full visit history.
Follow up by email. The rep sends a short, personal email the same day, while the interest is still fresh.
What the email should do
Pick up from the topic they read about. Don't mention that you saw them on the site.
Offer one useful next step: an answer, a resource or a short call.
Stay short, and come from a real person.
Why it works
Knowing the company is useful. Knowing the person is better. Reaching the right person while they're still thinking about the problem turns a quiet visit into a conversation, instead of another name in a nurture list.
Make it stronger
Move faster when the contact read pricing, demo or comparison pages, or when colleagues from the same account visited in the same week.
What you need
Breakout website tracking installed
Your CRM connected
Account owners mapped
