Breakout flags when several people from the same account visit in one week, or when one account keeps coming back.

Multiple stakeholders researching at once is a strong sign an evaluation is underway.

Deals are rarely decided by one person. When several people from the same account visit in the same week, or one account keeps coming back, an evaluation is likely underway. Reach the whole group, not just the first visitor. Shape the message to each role, from the person who uses the product to the one who signs, and give your champion what they need to bring the rest along.