Not every page view counts the same. Visits to pricing, demo, comparison and integration pages carry more weight than a blog read.

Accounts that hit high-intent pages rise to the top of your scoring, so reps spend time where buying is most likely.

Not every page view means the same thing. Someone reading pricing, demo, comparison or integration pages is much closer to a decision than someone reading a blog post. When an account hits those pages, move fast. Match the message to the page: cost questions after pricing, setup questions after integrations, a clear comparison after a comparison page. Reps spend their time where buying is most likely.