An account is researching your category's topics well above its normal baseline.
An example in your inbox
Lumenfold: Researching "conversational marketing" and "lead routing" well above their baseline this week.
Bombora tracks content consumption across the web. Breakout flags accounts researching your category's topics well above their normal baseline.
It surfaces accounts that are in market before they ever reach your website.
Most buying research happens long before anyone visits your website. When an account reads about your category's topics well above its normal baseline, it's likely in market, whether it knows your name or not. Use the surge to warm accounts early. Match your message to the topics they're reading about, and reach them before they've built a shortlist without you.
How we detect it
You set the topics to watch. Bombora measures each account's research on those topics against its own baseline, and Breakout flags the ones surging well above it.
Source
Bombora
Refresh
On demand
Tracked at
Account
