When it fires
A Clay enrichment or custom intent column you've brought into Breakout changes for an account, for example a column like "evaluating chat vendors" flips to true.
How the play runs
Watch the column. Breakout maps your chosen Clay columns onto accounts and contacts and watches for changes.
Update the score. When a column flips, the account's score updates and it moves up the list.
Launch outreach. Start email and LinkedIn outreach to the right persona, backed by ads to the account.
What the outreach should do
Speak to the specific reason the column flipped.
Reach the persona who owns that problem.
Keep the first message short and specific.
Why it works
Your team has already done the hard work of defining intent in Clay. Connecting those columns to plays turns that work into action the moment it matters, instead of leaving it in a table no one checks.
Make it stronger
Combine Clay intent with first-party signals, like a website visit, so outreach only starts when both point the same way.
What you need
Clay connected
The Clay columns you want to act on
Personas defined
