A change in momentum that can trigger engagement.
An example in your inbox
Lumenfold: Website traffic up 45% week over week, after a product launch.
Breakout flags a sharp rise or fall in an account's web traffic.
A change in momentum can be the trigger for a well-timed conversation.
Momentum changes are moments of decision. A sharp rise in traffic can mean a launch, a big campaign or new demand the team now has to handle. A sharp fall can point to a problem the account is already trying to fix. Either way, something changed, and the people responsible are paying attention. Find out what it was before you pitch, and make your outreach about their situation, not yours.
How we detect it
Breakout compares an account's latest traffic with its own trend, and flags a surge or decline when the change crosses a set threshold. Matched to the account by domain.
Source
Crustdata
Refresh
On demand
Tracked at
Account
