When it fires
An account's monthly website traffic and ad spend are on record, showing how big its digital presence is and how hard it invests in growth.
How the play runs
Score by spend. Use traffic and ad spend to size accounts and rank them.
Target heavy spenders. Run ads to accounts investing heavily in paid channels.
Follow with email. Send a short note about turning that spend into pipeline.
What the ads and email should do
Speak to the pressure of making spend pay off.
Show how you help convert more of the traffic they pay for.
Keep the ask small.
Why it works
A company pouring money into paid channels is under pressure to turn that spend into pipeline. Reaching them with a way to get more from it speaks directly to that pressure.
Make it stronger
Prioritize accounts where spend is rising this quarter.
What you need
Target accounts in your workspace
Ad audiences connected
