When it fires
An account announces a new funding round. Breakout alerts you with the round type, amount, date and investors.
How the play runs
Alert the owner. The account owner gets the round details as soon as it's announced.
Congratulate on LinkedIn. Send a short note to the founder or relevant leader.
Follow up by email. Tie your note to what the round is for, such as new hires, new markets or a new product.
What the outreach should do
Congratulate them without overdoing it.
Connect your offer to the plan the round funds.
Reach out while plans are being set, not after vendors are chosen.
Why it works
Fresh funding comes with a plan and the budget to carry it out. Investors expect growth, so the company is about to hire, launch and spend. Early outreach catches them while decisions are still open.
Make it stronger
Follow up again when the hiring starts. Funding plus a hiring surge in the roles you serve is a strong buying moment.
What you need
Target accounts in your workspace
LinkedIn connected
