When it fires
A contact you track publishes a new post on LinkedIn. Breakout picks it up with the link and a snippet.
How the play runs
Surface the post. The rep gets the new post while it's still fresh.
Rep writes the reply. The rep drafts and reviews a comment or message that responds to the idea in the post.
Follow up if they engage. If the contact replies or reacts, continue the conversation by direct message.
What the reply should do
Respond to what they said: agree, push back or add something useful.
Don't pitch in the comments.
Sound like a person, not a template.
Why it works
A new post is the most natural reason to reach out. It's current, personal and tells you what's on their mind today. A reply that engages with the idea earns attention far more often than a cold message.
Make it stronger
Track the themes the contact posts about over time, so every reply builds on what you know.
What you need
LinkedIn connected
Your contacts tracked in Breakout
