Follow the champion

Follow the champion

Follow the champion

Reach your past champion early at their new company and give them the story to bring you in.

CHANNELS

Email
LinkedIn
HITL
email linkedin and hitl

When it fires

A past champion from your champion list starts at a company in your workspace. Breakout alerts you with their new title and start date.

How the play runs

  1. Alert the owner. The rep who owns the new account, or the champion's old rep, gets the alert.

  2. Reach out personally. Send a warm note by email or LinkedIn in their first weeks, from someone they know if possible.

  3. Give them the story. Share a short summary of what you did together that they can use inside.

What the outreach should do

  • Congratulate them and keep it personal.

  • Ask how they'd approach bringing you in.

  • Make it easy for them to make the case internally.

Why it works

There's no warmer way into an account than someone who has bought from you, used you and seen the results. New leaders review what they inherited in their first months, and a champion who already trusts you can move fast.

Make it stronger

Check whether the new company also fits your ideal customer profile and shows other signals, like hiring in the roles you serve.

What you need

  • Your champion list in Breakout

  • Your CRM connected

  • A short customer story for each champion's account

Related plays

website chat and email

Engage the visitor on site, then fast-follow by email from the SDR mapped to the account.

Website chat — Breakout
Email

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website chat and email

Engage the visitor on site, then fast-follow by email from the SDR mapped to the account.

Website chat — Breakout
Email

Explore

email and linkedin

Email the identified visitor while interest is fresh, picking up from what they read.

Email
LinkedIn

Explore

email and linkedin

Email the identified visitor while interest is fresh, picking up from what they read.

Email
LinkedIn

Explore

website chat and email

Engage visitors on pricing or demo pages, then follow with an email that matches the page they viewed.

Website chat — Breakout
Email

Explore

website chat and email

Engage visitors on pricing or demo pages, then follow with an email that matches the page they viewed.

Website chat — Breakout
Email

Explore