When it fires
A custom research topic you defined comes back with an answer for an account, for example "SOC 2 audit planned" comes back yes.
How the play runs
Run the research. Breakout runs your topic as a live web search and returns an answer with a confidence level and a source.
Rep reviews the answer. A rep checks the source and the drafted first message before anything sends.
Send the tailored email. The email opens with the finding and connects it to how you help.
What the email should do
Lead with the specific finding, and keep the source handy in case they ask.
Connect it to one clear way you help.
Make a small, relevant ask.
Why it works
Questions only your team cares about are often the best predictors of a deal. Turning them into research topics gives every rep that insight on every account, not just the ones they had time to research by hand.
Make it stronger
Turn high-confidence answers into account attributes too, so you can score and segment by them, not just act on them one at a time.
What you need
A custom research topic set up in Breakout
A rep to review answers before outreach
Personas defined
