When it fires
Breakout finds common ground between your team and a contact, such as a shared employer, school or mutual connection.
How the play runs
Find the common ground. Breakout ranks shared history by strength and shows the details.
Open on LinkedIn. The rep with the shared history sends a connection request that mentions it.
Follow up by email. Send a short note with a small ask.
What the outreach should do
Lead with the common ground, briefly.
Keep the ask small.
Let the connection do the work your pitch can't.
Why it works
Outreach works better when it starts from something real. A shared school or employer gives your first message a reason to exist beyond your product.
Make it stronger
Choose the rep with the most recent or strongest shared history to send it.
What you need
Your team's work and education history mapped
LinkedIn connected
