When it fires
Someone matching your buyer persona starts at a target account. Breakout alerts you with their seniority and start date.
How the play runs
Alert the owner. The account owner gets the new exec's details and start date.
Rep shapes the message. A rep reviews a drafted note built around the outcomes the new role is measured on.
Reach out early. Send it by email and LinkedIn in their first weeks, before the new plan is set.
What the outreach should do
Welcome them and acknowledge the new role.
Offer something useful for their first quarter, like a benchmark or a playbook.
Focus on their goals, not your product.
Why it works
New leaders arrive with a mandate and a short window to show results. They often review the team, the process and the stack in their first months, and that's when budgets move.
Make it stronger
Check whether you've worked with them before at another company. If so, run the follow-the-champion play instead.
What you need
Your buyer persona titles defined
Target accounts in your workspace
LinkedIn connected
