When it fires
G2 reports that someone at an account compared you with a competitor. It's a late-stage signal, and the account is close to a decision.
How the play runs
Flag the comparison. Breakout shows which account compared you and with which competitor.
Rep drafts the reply. A rep reviews an honest side-by-side for that specific competitor and sends it to the right persona the same day.
Support with ads. Run comparison ads to the account while the evaluation is live.
What the email should do
Be honest about where you differ and where you're the better fit.
Offer to answer the questions a comparison page can't.
Make it easy to talk to someone this week.
Why it works
When a buyer compares vendors, speed matters. The vendor who shows up first with something useful often sets the terms of the evaluation. A rep in the loop keeps the reply accurate and fair, which builds trust at the moment it counts.
Make it stronger
Pair it with high-intent page activity. A comparison on G2 followed by a visit to your pricing page means the decision is close.
What you need
G2 buyer intent connected
A comparison page or one-pager for each main competitor
Ad audiences connected
