When it fires
An account posts a spike in openings for the roles you watch, compared with its own baseline. For example, six new SDR roles in a month, up from one last quarter.
How the play runs
Flag the surge. Breakout shows the account, the roles and how far above baseline the hiring is.
Reach the team leader. Email and LinkedIn outreach to the leader of the growing team.
Back it with ads. Run ads to the account while the team scales.
What the outreach should do
Reference the growth, not the individual postings.
Show how you help a growing team ramp and work well.
Offer something practical, like a ramp plan or benchmark.
Why it works
More people doing the work means more pressure on the tools they use. It's far easier to shape how a team works while it grows than to replace its tools after.
Make it stronger
Combine it with a funding round or a new leader in the same team. Fresh budget plus a hiring push is one of the strongest buying moments.
What you need
The role categories you want to watch
Personas defined
Ad audiences connected
