When it fires
A champion on your champion list leaves a customer or active account. Breakout alerts you with the company they left, their last title and the date.
How the play runs
Flag the risk. Breakout marks the account they left as at risk when no other active contact remains.
Find a new owner. A rep finds and reaches the next best contact at the old account to keep the relationship alive.
Follow the champion. Reach out to the champion at their new company once they've settled in.
What the outreach should do
At the old account, introduce yourself to the new owner and show the value already delivered.
With the champion, congratulate them and ask what they're working on now.
Keep both messages personal and low-pressure.
Why it works
When a champion leaves, the account they left is at risk and a new opportunity opens at their next company. Handling both at once protects revenue you have and creates pipeline you didn't.
Make it stronger
Run the follow-the-champion play as soon as they start at a company in your workspace.
What you need
Your champion list in Breakout
Your CRM connected
Account owners mapped
