When it fires
Someone likes, comments on or reacts to a post from your company or one of your executives. Breakout matches them to a contact.
How the play runs
Capture the engagement. Breakout lists who engaged and with which post.
Connect on LinkedIn. Send a connection request that references the post.
Follow up by email. Continue the thread they engaged with, with something useful.
What the outreach should do
Reference the post they engaged with.
Add to the idea, rather than pitching.
Keep it light and conversational.
Why it works
Engagement is a small signal of real attention. These people already know your name and something about how you think, so the conversation starts warm.
Make it stronger
When the same account engages again and again, treat it as account interest and bring in the account owner.
What you need
LinkedIn connected
Company and executive posts tracked in Breakout
