Job post hook

Job post hook

Job post hook

Reference the opening and connect it to the work the new hire will be doing.

CHANNELS

Email
LinkedIn
email and linkedin

When it fires

An account posts a job opening that matches the titles or keywords you watch, such as a role that mentions a competitor or a tool you connect to.

How the play runs

  1. Catch the opening. Breakout returns the posting with its title, location, date and link.

  2. Find the hiring manager. Identify the leader the new role reports to.

  3. Reach out by email and LinkedIn. Reference the opening and connect it to the work the new hire will be doing.

What the outreach should do

  • Mention the role and what it suggests about their plans.

  • Show how you make the new hire's job easier or faster.

  • Keep it relevant and short.

Why it works

A job description is a company telling you what it needs, in writing. Referencing it gives you precise timing and a hook most competitors miss.

Make it stronger

Watch for keywords that point to your strongest fit, like a competitor's name, and prioritize those postings.

What you need

  • The titles or keywords you want to watch

  • Personas defined

Related plays

website chat and email

Engage the visitor on site, then fast-follow by email from the SDR mapped to the account.

Website chat — Breakout
Email

Explore

website chat and email

Engage the visitor on site, then fast-follow by email from the SDR mapped to the account.

Website chat — Breakout
Email

Explore

email and linkedin

Email the identified visitor while interest is fresh, picking up from what they read.

Email
LinkedIn

Explore

email and linkedin

Email the identified visitor while interest is fresh, picking up from what they read.

Email
LinkedIn

Explore

website chat and email

Engage visitors on pricing or demo pages, then follow with an email that matches the page they viewed.

Website chat — Breakout
Email

Explore

website chat and email

Engage visitors on pricing or demo pages, then follow with an email that matches the page they viewed.

Website chat — Breakout
Email

Explore