When it fires
Breakout's AI research finds that an account has announced a new product, platform or major feature.
How the play runs
Spot the launch. Breakout surfaces the announcement with a source link.
Congratulate on LinkedIn. Reach the go-to-market leaders behind the launch with a short, genuine note.
Follow up by email. Connect the launch to how you help them get it in front of the right buyers.
What the outreach should do
Congratulate them first, and mean it.
Tie your offer to the launch's go-to-market goals.
Keep it short and specific to the new product.
Why it works
A launch is a big moment, and the team behind it is under pressure to show results. Outreach about their launch is about their priority, not yours, which makes it far more likely to get a reply.
Make it stronger
Pair it with hiring signals. A launch followed by new sales or marketing roles means they're investing to make it work.
What you need
AI research topics switched on for product launches
LinkedIn connected
Personas defined
