When it fires
Breakout lists the technologies detected for an account, each with its category, so you can group accounts by stack.
How the play runs
Find your best stacks. Identify the tools your best customers have in common.
Build segments. Group target accounts by those stacks, and filter out ones you can't serve well.
Run tailored campaigns. Send email and run ads with messaging that fits each stack.
What the email and ads should do
Reference the tools they use every day.
Show how you work with their stack.
Keep each segment's message specific.
Why it works
The tools an account runs say a lot about how it works and what it needs next. Messaging that fits a team's stack lands harder than a generic pitch.
Make it stronger
Route each stack segment to the reps who know it best.
What you need
Target accounts in your workspace
Ad audiences connected
Messaging for each stack segment
