When it fires
An account's open roles and headcount show a department growing fast, for example sales headcount up 30% in six months.
How the play runs
Spot the growing team. Breakout shows open roles by department and headcount growth by function.
Reach the department leader. Email and LinkedIn outreach to the leader of the fastest-growing team.
Tailor to their stage. Match the message to how fast the team is growing.
What the outreach should do
Reference the growth in their team.
Speak to the problems that come with scaling.
Offer a practical next step.
Why it works
A department that's hiring has budget, new problems and a leader under pressure to scale. The team that's doubling this year needs different things from the team that's holding steady.
Make it stronger
Use growth to score and prioritize accounts, so reps spend their time on teams that are scaling.
What you need
Target accounts in your workspace
Personas defined
