When it fires
An account's funding stage, total raised and latest round are on record, giving you context for fit and messaging.
How the play runs
Segment by stage. Group accounts by funding stage, such as seed, Series A to B, and later stage.
Match the message. Write outreach for each stage: speed and simplicity for early teams, scale and control for later ones.
Run the campaign. Send stage-matched email and run ads to each segment.
What the email and ads should do
Speak to the problems typical of that stage.
Match the offer and deal size to their budget.
Show customers at a similar stage where you can.
Why it works
A seed-stage team and a late-stage company buy in completely different ways. Matching your message, offer and deal size to where the account is today makes outreach more relevant and deals faster.
Make it stronger
Re-segment when an account announces a new round, and move it to the right stage campaign.
What you need
Target accounts in your workspace
Stage-specific messaging
Ad audiences connected
