When it fires
An account starts hiring in a city or country it hasn't hired in before. Breakout shows the new location and how many roles are open there.
How the play runs
Flag the expansion. Breakout surfaces the new location and the roles.
Find the people building it. Identify the leader for the new region, such as a country manager.
Reach out by email and LinkedIn. Offer help getting the new team up and running.
What the outreach should do
Reference the new market specifically.
Focus on what a new team needs in its first months.
Keep the offer simple and easy to say yes to.
Why it works
A new region means new teams, new processes and new tools, and most of those choices are made early. Reaching the people building it before decisions are locked in puts you in the plan.
Make it stronger
Check for expansion news too. A press announcement plus new hiring confirms the region is a priority.
What you need
Target accounts in your workspace
Personas defined
