When it fires
A contact you track changes title at the same company, for example moving into or up the buying committee.
How the play runs
Alert the owner. The account owner gets the old title, the new one and the date.
Congratulate on LinkedIn. Send a short, genuine congratulations note.
Follow up by email. Tie a brief note to what the new role owns and what it's measured on.
What the outreach should do
Congratulate them first.
Connect your follow-up to the scope of the new role.
If you already know them, re-engage. If not, start a conversation.
Why it works
A promotion changes what someone owns, what they're measured on and what they can buy. People in a new role look for ways to make an impact fast, which makes it the right moment to reach out.
Make it stronger
Look for hiring in their team. A new leader with open roles is building, and building teams need tools.
What you need
Your contacts tracked in Breakout
LinkedIn connected
