When it fires
An account acquires, is acquired by or merges with another company. Breakout records the other company, the date and a source link.
How the play runs
Flag the deal. Breakout surfaces the M&A event and both companies.
Rep maps the decision makers. A rep identifies who is responsible for bringing the systems and teams together.
Reach out by email and LinkedIn. Position yourself as the answer to consolidation, not one more tool to add.
What the outreach should do
Acknowledge the deal and the work it creates.
Show how you help bring two teams or stacks together.
Be clear and practical, since timelines are tight.
Why it works
An acquisition resets the board. Two sets of tools now do the same job, and teams have to decide what stays. That window opens fast and closes fast, and the vendor that helps simplify wins it.
Make it stronger
Check which tools each company runs. If one already uses you, lead with expanding to the combined company.
What you need
Target accounts in your workspace
A rep to review messages before they send
