When you’re running outbound campaigns - whether over email, LinkedIn, or ads - you often know exactly who’s clicking your links. But most website experiences treat every visitor the same. With Breakout, you can change that.
Breakout now supports UTM-based personalization, so every visitor from your outbound efforts can see a conversation personalied to them - from the moment they land on your website.
What You Can Do
Add two simple UTM parameters to your links:
bo_email → the visitor’s email address
bo_company → the company name
https://yourwebsite.com/?bo_email=tim@apple.com &bo_company=Apple
When someone (Sarah from acme, in this case) lands on a page with Breakout installed, these parameters tell the agent who they are - and unlock personalized behavior.
What Gets Personalized
With the visitor’s email and company in hand, Breakout can:
Tailor the opening message to greet them by name or company
Adjust the conversation flow based on who they are
Spin up a personalized product demo on the fly
Show a custom deck or explainer based on company data
Pre-fill forms to reduce friction and increase conversion
Where to Use This
Use UTM personalization anywhere you control the link:
Outbound email campaigns → Feed your outbound copy into Breakout, so that when a lead clicks on the e-mail CTA, the agent carries the context of what they've seen in the inbox over to the website.
LinkedIn DMs → When you drop a link, make sure the destination speaks to that individual. Feed your LinkedIn outbound copy into Breakout as a prompt to continue to conversation from LinkedIn.
Account-Based Marketing (ABM) ads → Turn every click into a dynamic, high-context interaction, once they arrive on your website. Be it through an ad, an e-mail, a DM, or any other channel.
Why It Matters
Outbound works best when every touch feels relevant. But too often, the landing experience doesn’t match the effort you’ve put into your message.
UTM customization with Breakout makes sure that:
Visitors are instantly recognized once they land on your website (4-6x higher conversion rate attributable directly to having the website recognize the visitor)
You skip redundant qualification questions
You personalize the conversation based on the context of the visitor (the company, where they're lcoated, what tools they use etc.)
Your demo or pitch is tailored from the start
Expect a reduction in bounces, a boost to conversions, and improvement in meeting booked rates - without any additional work after link setup.
Set It Up
Just append bo_email and bo_company to your URLs before sending them out.
Breakout does the rest.
