RIP Outbound. Cold then. Colder now.

Your outbound sequences & signals - they’re someone else’s too.

Outbound had its moment

There was a time when a well-crafted cold email or a smart LinkedIn touchpoint could cut through the noise. But that time is long gone.

Today, your buyers are buried under a mountain of "personalized" outbound – automated cadences triggered by job changes, funding rounds, CRM activity and other overused signals.

Everyone sees the same signals. Everyone runs the same sequences. Nobody stands out.

This is not a volume game anymore.

Even the best outbound campaigns struggle to create breakthrough moments. You might catch a prospect at the right company and in that company, the right persona – but if they’re not actively in-market, it’s just another interruption.

Outbound is no longer your sharpest growth lever.

While we are all out chasing the next hot signal, a massive opportunity is being overlooked: the moment when buyers actually engage with you.

The average B2B buying cycle is 6-12 months, spans across a buying team of 4-12 people and there are 60+ first-party touchpoints before they get in your pipeline.

And now with the initial discovery starting at places like ChatGPT, Gemini, Claude and Perplexity, buyers are coming in a lot more informed, yet we engage with them using websites that are relics of the past.

We wanted flying cars. We got cold emails instead.

So why now? Because in 2025, inbox fatigue is real. Average cold-email opens have slumped to 27.7% while the typical executive still fields 121 messages a day, leaving most outreach unread.

Signals are commoditized.

More than half of B2B companies already run ABM programs, so every “signal” from tools like Clay and 6Ssense, triggers a swarm of identical cadences.

The website is an undervalued asset.

The website is the one place where brands still have their buyer’s active attention - yet most barely convert. The median rate across 14 industries is just 3.3%.

Personalization works.

B2B brands that tailor onsite experiences report an average 80% lift in conversions and 86% adoption of personalization tactics.

Buyers decide early.

92% begin their journey with at least one preferred vendor already in mind, making first-impression relevance mission-critical.

Your website is your brand’s front door. And right now, it's broken.

Marketers invest heavily in demand creation. We spend on content, events, paid campaigns, ABM, and more – just to get the right buyer to show up. But when they finally do, they’re met with a static, one-size-fits-none, dumb website that has no idea who they are, where they came from, or what they’re trying to do.

We serve the same homepage to a CRO evaluating vendors as we do to Rev Ops looking for integration details.

We unnecessarily gate content, build 1000-page websites that make it impossible to find relevant content, force visitors through clunky forms and irrelevant CTAs. And then we call it “inbound.”

This is a broken model, and it’s costing you pipeline as you are reading this.

Every visit is a growth opportunity.

Inbound is the only remaining channel where buyers show up on their own terms. When buyers show up on your website is when you truly have your buyers' attention.

Today, we're excited to launch Breakout 2.0 - designed to give marketers the tools to design AI-powered conversion journeys on your website.

When you have your buyers’ attention, rather than compete for it with every other marketer running sequences off the same signals.

Our mission is to give marketers a new kind of power: the ability to turn your marketing collateral - case studies, sales calls, product specs, help docs, blog posts - into a responsive genUX layer that adapts your website to your buyer the moment they arrive.

Think: intelligent conversations, relevant nudges, dynamic copy, and instant answers - delivered the moment a buyer shows intent, based on everything they’ve done before.

Hello, Breakout Blocks

Breakout 2.0 is built to connect the three most important parts of your go-to-market:

1. Your knowledge base (all your sales & marketing collateral)

2. Your workflows (your CRM, marketing automation tools, communication tools), and

3. Your website.

At the center of it all are Breakout Blocks - the dynamic UI/UX components that adapt your site the moment a buyer arrives.

Each Blocks sits on top of the Breakout 2.0 platform. Each Block is deployed as an end-result of a chain of smart actions that the platform triggers, the moment a visitor lands on your site:

Auto-identifies the visitor

Reverse-IP, first-party cookies, UTMs, CRM and browsing behavior data combine into a live 360° buyer profile.

Queries Breakout’s knowledge graph

Breakout’s knowledge graph ingests FAQs, sales calls, case studies and product docs so answers stay consistent across marketing and sales.

Deploys an “atomic” action (a Block)

AI selects the lowest-friction Block — a rewritten headline, video nudge, contextual case study, meeting slot, or human hand-off — and instantly renders it on your site.

Gets smarter with every visit

Every click, scroll, and search feeds back into your own first-party knowledge graph - enriching visitor profiles, sharpening future recommendations, and syncing high-intent signals directly to your CRM and marketing automation tools. The more your buyers engage, the more your system learns - uniquely to you.

Every new website interaction helps grow a shared knowledge base, so the knowledge graph gets smarter and more complete over time. No more guessing what to serve. No more hoping a visitor clicks the right link. Breakout turns your buyers’ attention into pipeline.

Different buyers have different needs, they may want to

• Compare your product to others they’re evaluating

• Watch a quick product demo

• Get answer to a specific question on their mind

• Chat with a human rep or start a trial

• Breakout nudges the right action to every buyer.

Because it’s context-aware, Breakout can nudge users dynamically based on UTM parameters, past browsing behavior, source, CRM footprint and more.

• Someone who attended a specific webinar, is likely to be interested in related topics

• Someone coming from ABM campaign should be served highly relevant content

• Someone clicking on competitor ad needs to competitive intelligence to be convinced

• Someone returning after reading your docs yesterday, is ripe for showing a demo

Every buyer is different, they deserve an experience that’s tailored to them.

The future is inbound. Breakout is a glimpse into that future.

The brands that win in today’s market are the ones that earn attention, not interrupt it. Breakout believes inbound is your only differentiated long-term growth lever – but only if you engage buyers intelligently when they show up.

Your website is the last remaining place where buyers truly show up on their own terms. Where you finally have their attention.

Make it count with Breakout.

Book time with the Breakout agent on this page to see a 1:1 demo, book a call, or just know more.