Introducing Breakout Blocks: Make your website show, tell and sell

As marketers we invest a disproportionate amount of time, energy & dollars in getting the right buyers to our website – content, events, paid campaigns, ABM, OOH you name it. But when those buyers finally show up, they’re often met with friction: one-size-fits-all landing pages, gated PDFs, endless forms, and CTAs screaming at them. 

The result? Most websites barely convert. The avg. conversion rate on SaaS websites is less than 1%, many as low as 0.5%. All that effort and dollars in bringing your buyers, only to put them in a leaky bucket. 

And here’s what’s happening 

• The buying journey has become long and complex → the average B2B buying cycle lasts 6–12 months, spans a buying team of 4–12 stakeholders, and involves over 60 first-party touchpoints before a deal hits the pipeline.
  
  

• Attention is fractured → Across all channels – emails, social, search and even when they are on your site, the attention is fractured – your message is drowning in noise.

• Buyers decide early → 70% begin their journey with at least one preferred vendor in mind, and 92% buy from their top 3 list – making your first impression mission-critical.

Enter Breakout Blocks

Breakout Blocks are website AI agents that instantly adapt your site to each visitor, turning attention into engagement and engagement into pipeline.

Here’s how it works:

1. Auto-identify the visitor → Breakout builds a 360° buyer profile from reverse-IP, UTMs, CRM data, and browsing behavior.
   
   

2. Query the knowledge graph → Breakout trained on all your knowledge base – FAQs, case studies, sales call transcripts, and product docs – identifies the best content/next step for the given visitor.
   
   

3. Deploy the right Block → whether it’s a rewritten headline, contextual case study, video recommendation, comparison guide against a competitor, calendar link, or human hand-off – Breakout renders the right action to each visitor.

Why we built Blocks

The buying journey has fundamentally changed. Long sales cycle, large buying groups and self-discovery using chat models means by the time a buyer lands on your site, they’re more informed and expect relevance from the very first click.

Yet websites haven’t caught up. They serve the same homepage to a CRO evaluating vendors as they do to a RevOps manager looking for integration details. They bury high-value content, and they force visitors into one-site-fits-none funnels.

Breakout Blocks close that gap by making your website show, tell and sell – tailormade to every visitor.

What this means for GTM teams

• When a visitor comes from a webinar, they’ll see content that extends that story.

• When they arrive from a competitor ad, they’ll be nudged to go deeper into why your customers choose you over the competition

• When someone visits from a company that has an active open opportunity in CRM, they’ll be shown bottom of the funnel content (like ROI calculator, Gartner report)

Each buying journey is unique – Breakout lets GTM teams convert more of their website visitors into hand-raisers. We are working with companies like CaptivateIQ, Barti, SavantLabs, TeamOhana, HackerEarth and many others, helping them grow their qualified pipeline without spending additional marketing dollars. 

The future of marketing

In this world of this fragmented attention, your website (and other owned content) is the only place where you reliably have your buyer’s attention. In a world where everything in large models like ChatGPT, buyers expect 

Breakout Blocks give you the power to deliver 1:1 marketing at scale—meeting buyers at the right place, at the right time, with the right message.

Your website doesn’t have to be static anymore. With Breakout Blocks, it becomes your best SDR.