Inbound play #02: The "surround sound" to buying committee

Someone from an ICP account just hit visited your high-intent pages, but they didn't fill out a form. Instead of guessing who the single visitor was and single-threading your outreach, this play uses account-level deanonymization to identify the company, map the entire buying committee, and deploy hyper-targeted messaging to each stakeholder simultaneously.

The Workflow

Account-level deanonymization coverage is typically much higher than visitor deanonymization. While your visitor deanonymization plays target individuals, company-based workflows can target a much broader base.

Step 1: Account Identification

Breakout flags a high-fit, ICP company browsing your site.

Step 2: Buying Committee Mapping

Breakout automatically id's and maps the key decision-makers at that account (e.g., Marketing Leadership, Demand Gen, Sales Dev, Security), depending on the ICP definitions you configure to the AI in natural language.

Step 3: Persona Routing

Contacts are synced to Apollo and dropped into distinct sequences based on their job title.

Step 4: The Multi-Thread

Each leader receives an email tailored to their specific departmental KPIs, referencing their company's active research.

The Playbook: Persona-based Outreach

Note: The core hook across all emails is the same (company intent), but the value prop aggressively pivots to match the specific persona's daily pain points.

Here's an example from what we run at Breakout.

Target 1: The CMO

Hi {{first_name}}, noticed someone from the {{contact.Company Casual Name}} team was checking out Breakout today.

Usually, when leadership is looking at us, it’s because they need to squeeze more active pipeline out of the web traffic they are already paying for. We use AI to deanonymize your site visitors and turn them into warm leads.

Is capturing "dark traffic" a priority for you this quarter?

Cheers,

Target 2: Director of Demand Gen

Hi {{first_name}}, saw that folks from {{contact.Company Casual Name}} were on the Breakout site today.

Assuming your team is looking for ways to capture more of your anonymous traffic. We deanonymize your site visitors so you can instantly route high-intent accounts to sales, instead of waiting and hoping they fill out a form.

Open to seeing how this plugs into your current demand engine?

Thanks,

Target 3: SDR Manager (Focus: Rep Productivity & Meetings Booked)

Hi {{first_name}}, someone from {{contact.Company Casual Name}} was poking around our site today.

I'm reaching out because we help SDR teams stop cold calling and start reaching out to prospects who are actively browsing their website. We automatically route verified contact data for those warm accounts directly into your reps' sequences.

Could a feed of high-intent, warm leads help the team hit quota this month?

Best,

Target 4: Security/IT Team (Focus: Compliance & Frictionless Procurement)

Hi {{first_name}}, noticed the {{contact.Company Casual Name}} GTM team was researching Breakout today.

Since we handle website deanonymization and data enrichment, I wanted to proactively reach out to IT/Security. We are fully SOC2 Type II compliant and ensure all data waterfalling aligns strictly with GDPR and CCPA standards.

If your marketing team decides to evaluate us, I’m happy to send over our security trust center to make your review process painless.

Regards,

The Bottom Line

Multi-threading isn't just about volume; it's about relevance. By hitting the entire buying committee at the exact moment their company is in-market, you bypass single-point-of-failure rejections. Even if the CMO ignores you, the SDR Manager might bite, and suddenly, you have an internal champion driving the deal upward.