Inbound play #01: Identify and convert anonymous visitors

The Goal: Convert anonymous, high-intent website visitors into active pipeline.

The Results: ~78% Open Rate, ~14% Reply Rate (8 weeks+, ~500+ leads enrolled)

The Workflow

This play relies on speed and strict qualification to ensure SDRs are only reaching out to the right people at the right time.

1. Identify: Breakout tracks the visitor and runs them through waterfall data enrichment to find their verified email address and LinkedIn profile.

2. Filter: An AI-driven relevance check analyzes the contact and company. Non-ICP leads are discarded.

3. Sync: Qualified ICP leads are instantly synced to Apollo.

4. Trigger: The warm outbound sequence below fires automatically. (Note: This can and should be modified based on specific browsing behavior, industry, or pages visited).

The Sequence

Email 1: Day 0

SL: Was that {{contact.Company_Name}}?

Hi {{first_name}}, I noticed you were checking out Breakout's website.

I’m the founder, and we help companies like {{contact.Company_Name}} turn anonymous website traffic into pipeline using AI website agents.

Are you exploring anything like this right now?

Cheers,

Email 2: Day 6

{{contact.first_name}}, a few ways Breakout helps teams like yours:

1\ De-anonymize visitors → know exactly which companies are on your site

2\ Equip SDRs instantly → get warm contacts from high-intent accounts

3\ Drive more inbound traffic → through GEO

Relevant for {{contact.Company_Name}}?

Thanks,

Email 3: Send if they return to the site

{{contact.first_name}}, noticed more folks from {{contact.Company_Name}} were on the Breakout website today.

Could a quick call help answer any questions across the team?

The effectiveness of this play comes down to two variables: speed-to-lead and ruthless qualification.

Because you aren't pitching in a vacuum, you bypass the usual cold outbound friction.

You are simply stepping into a conversation the prospect has already started with your website. Set your AI filters strictly to protect your sender reputation, keep the sequence brief, and let the automation do the heavy lifting.