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Spot the accounts that are ready to buy, from pricing-page visits and G2 comparisons to job changes and new funding.
Sachin Gupta
CEO & Co-founder
Published On
Every GTM team I talk to has more buying signals than ever. And almost none of them can tell me which accounts are actually ready to buy this week.
The signals are there. Someone from a target account spent four minutes on your pricing page. A past champion just started a new job. A competitor's name showed up in a job post. An account is reading about your category three times more than usual.
The problem is that each of those lives somewhere different.
The problem
Visitor ID sits in one tool. G2 and Bombora intent sit in another. Job changes are in LinkedIn. Funding news is in a Google Alert someone set up two years ago. Enrichment lives in Clay.
Nobody has the full picture of an account. So teams fail in three predictable ways:
No single view: a rep can't tell the difference between a lone blog reader and a buying committee comparing you to a competitor.
Noise over intent: every visit looks the same, so reps chase the wrong accounts and ignore the right ones.
Missed timing: by the time someone stitches the signals together, the buyer has already built a shortlist.
We are paying for more data than ever and still missing the moment.
The biggest gap isn't data. It's knowing who is ready, right now.
Today, we're launching Breakout Signals
Signals brings every buying signal into one place, on the account it belongs to.
That's 35 signals across 10 categories: first-party activity on your site, third-party intent, people moves, company events, and research our AI runs on each account. Each one is matched to your CRM and target account lists, so you see named companies and named people, not anonymous traffic.
One view tells you three things:
Who is moving: which accounts are showing intent, and which people inside them.
Why now: the specific trigger, whether it's a pricing-page visit, a new exec or a fresh round.
Who to reach: the person behind the visit, the new decision-maker, or the teammate who can make a warm intro.
What's inside
Website de-anonymization: account- and contact-level visitor ID, high-intent page activity (pricing and demo pages score higher than a blog read), buying-committee surges, and chat and form engagement.
Third-party intent: Bombora topic surges, G2 category and competitor comparison activity, and your own Clay enrichment and custom intent columns.
AI account research: strategic priorities and pain points, product launches, expansion, leadership and earnings news, plus custom research topics. Describe what you want in plain English and we write the prompt for you.
People and job movement: past champions joining or leaving accounts, new execs in your buyer persona, new roles and promotions.
Hiring and headcount: hiring surges in the roles that buy your product, and job posts you can filter by a competitor or tool named in the description.
Funding and corporate events: new rounds, funding stage and M&A activity.
Technographic: the full tech stack, and specific competitors or integrations in use.
Web and digital footprint: traffic, ad spend, and sudden surges or drops.
Social activity: what your contacts post about, and who engages with your company and exec posts.
Relationship and network: warm intro paths through your team, advisors and investors, plus shared employers, schools and alumni.
You can browse every signal in the Signals library.
And 35 is just the start. We're adding new signal types to the library on a rolling basis, shaped by what our customers ask for.
Why this matters
This isn't about more data. It's about seeing the account the way a buyer is actually moving through it.
Three people from the same company on your pricing page in one week isn't traffic. It's a buying committee. A past champion landing at a target account is the warmest way in you'll ever get. A competitor's name in a job post tells you exactly what they're replacing and when.
When those signals sit on one account, the story writes itself:
SDRs start each day with the accounts in motion and the hook already found.
Demand gen sees which accounts campaigns are actually warming up, not just session counts.
RevOps replaces a patchwork of signal tools with one layer that feeds scoring and routing.
AEs and CS catch champion moves both ways, as risk on the account they left and opportunity where they land.
And it works with what you already run. Bring your Clay columns, your G2 data and your Bombora intent. Breakout puts them all on the same account.
What's next
Seeing the signal is step one. Acting on it while the intent is still fresh is step two.
We've got more to share on that very soon.
For now: stop guessing which accounts are ready. Signals is live today.
If you want to see what your own accounts are signaling right now, I'd love to walk you through it.
